Jimmy’s® collaborates with Sleepy Owl Coffee to introduce Espresso Martini Cocktail mixer

Jimmy’s® X Sleepy Owl Espresso Martini is the second signature mixer by Jimmy’s Cocktail Labs, specially crafted for coffee enthusiasts.

National, February 6, 2023: Radiohead Brands, makers of Jimmy’s®, a leading non-alcoholic mixers
company announced the launch of the Espresso Martini Mixer, a finely crafted cocktail mixer for the
coffee enthusiasts in collaboration with homegrown coffee brand Sleepy Owl.
Crafted at the Jimmy’s Cocktail Labs, the Espresso Martini mixer is an exquisite mélange of two of
India’s finest homegrown brands in their respective categories- India’s leading homegrown coffee
brand Sleepy Owl and India’s fastest-growing Cocktail mixer brand Jimmy’s®. This combination
delivers a great new product that brings in all the complexities and richness of an Espresso Martini,
now available exclusively on drinkjimmys.com.

Commenting on the partnership, Arman Sood, Co-Founder Sleepy Owl, said, “The sweet irony is
that the idea for this collaboration was churned over a couple of Martinis. With the resurgence of this
cult classic, we thought it’s the best time for the two brands to come together and co-create a
product that will get ‘Coffee Cocktail Enthusiasts’ bouncing off the walls, just like we did during our
numerous trials with the Brand & Product teams at Radiohead Brands.”
Jimmy’s Espresso Martini, while best enjoyed on ice mixed with Vodka or Gin, is also an exceptional
companion to a variety of spirits, and can even catch a punch as a refreshing chilled beverage. The
craftsmanship behind the curation of Espresso Martini is a testament of India’s fast-growing love for
both coffee and cocktails, and a new homegrown ability to create high-quality craft beverages in
India, taking flavour innovation to the next level.

Commenting on the launch, Ankur Bhatia, Founder & CEO of Radiohead Brands, said, “At Jimmy’s
Cocktail Labs, we are always looking to bring new and exciting ways for consumers to enjoy their
spirits. For Jimmy’s®, Sleepy Owl was a natural fit to collaborate with given the way both brands have
transformed their respective categories. Both our teams developed this product jointly, and after
much deliberation and trials, we are excited to finally introduce the Espresso Martini Mixer, finely
crafted with coffee, infused with a balanced complexity of flavours that Jimmy’s® is now known for.”
The Espresso Martini is the ninth cocktail mixer from Jimmy’s® Cocktails, which had launched a new
range of Sparkling Beverages in October 2022. The limited-release variant will be launched for Coffee
Lovers in specially designed Cocktail Packs, which will include 2 bottles of Espresso Martini and a
coupe glass at ₹599, available exclusively on drinkjimmys.com. The variant will also be available in
packs of 8, 16 & 24.
Sleepy Owl is a homegrown Indian coffee brand with a mission to make freshly roasted coffee
accessible to everyone through its vast product portfolio. The brand aims to disrupt the at-home
coffee industry in India and give its patrons the best quality coffee in the most convenient format.
Jimmy’s® founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a world-class craft
cocktail experience to consumers’ homes at a convenient and affordable price point. In a short span,
Jimmy’s® has become the fastest-growing brand in the new and upcoming spirits mixers category.

About Sleepy Owl Coffee

The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh, and
Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it. Hence,

they decided to brew their own and invented a product they loved. The vision at Sleepy Owl is to
redefine the in-home coffee experience, and make your cup of coffee better, every day.
Founded in 2016, today, the brand stands over 6 years strong with a strong product portfolio that
includes Instant Coffee, Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Coffee Cans, Cold
Brew Bottles, and a range of Merchandise. Sleepy Owl's products are available in general and
modern retail stores across Delhi NCR, Mumbai, Pune, Indore, Chandigarh, and Jammu amongst
several others. The brand also ships pan-India through its own website www.sleepyowl.co, and
online marketplaces.

About Jimmy’s®

Founded in 2019, Jimmy’s® is a unique, ready-to-drink premium, non-alcoholic cocktail mixer brand
that delivers all the complexity and craftsmanship one would find at their favourite bar. Crafted by
some of India's top mixologists, Jimmy’s range of cocktail mixers are made with fewer calories,
natural flavours and zero artificial sweeteners - achieved by using only the highest quality
ingredients with their natural sweetness.

Available in nine delectable flavours of Whiskey Sour, Cosmopolitan, Mango Chilli Mojito, Sex on the Beach, Margarita, Bloody Mary, Gin Cherry Sour, The New Old Fashioned and Espresso Martini,Jimmy’s Cocktails aims to make premium cocktails accessible to everyone.

For further information, please visit https://jimmyscocktails.com/

For any further information, please contact:

Aanka Vasesi | +91 98119 80383 | aanka@radioheadbrands.com